Content #Gift Cards

Case study exploring the use of data by Zalando.

The Use of Non-Cash Rewards & Recognition is a qualitative study of incentive program owners.

* European market development compared to other global markets * European regional comparisons and how to use these to your business advantage

History of Airbnb and Market overview

In a context of climate change and while the Paris agreements set a course for reducing CO2 emissions by 5% per year, what can be the role and means of action for players in the rewards and gift card industry?

Insights into empowering brand and consumer through Gift Cards

Despite continuing challenges to the global economy, those that manage corporate and third-party non-cash incentives currently hold a very positive outlook for 2023.

Why are loyalty programs worthwhile for organisations? What’s the psychology behind why digital gift cards feel like more of a reward than a cash payment?

A new survey highlights that 76% of UK consumers said they preferred a gift card for staying loyal to a company or brand.

The IRF’s Industry Outlook for 2021 reports the continued importance of incentive programs to employers

Sean Wilkinson - IMA Europe President Update / Andrew Johnson UK Business Review / Andrew Wilmot - Top 10 Technology Trends 2020