CONTENT #Data


CONSUMERS PERCEPTION OF DIGITAL REWARDS IN LOYALTY PROGRAMS - DANIELE TONINI - TARGET RESEARCH

CONSUMERS PERCEPTION OF DIGITAL REWARDS IN LOYALTY PROGRAMS - DANIELE TONINI - TARGET RESEARCH

Multi-country research into Consumer’s perception of digital rewards in loyalty programs:– 3rd edition

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CUSTOMER LOYALTY - THE NEW GENERATION - McKINSEY

CUSTOMER LOYALTY - THE NEW GENERATION - McKINSEY

Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs. Here are the essentials for success.

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